immaterial being

It’s easy to take how the world works for granted. 

As Christof remarked in The Truman Show: “We accept the reality of the world with which we are presented.”

Steve Jobs spoke to this idea and shared his thoughts about it. 

Douglas Rushkoff shares his thoughts, as well, in this very readable book. Although he touches on the subject of programming-as-coding, the book mostly deals with the programming of our behaviors in the digital age. In other words, if we don’t consciously program how we interact with the technology, then we’ll be programmed by it. And technology has its biases. As Rushkoff explains, “All media and all technologies have biases. It may be true that ‘guns don’t kill people, people kill people’; but guns are a technology more biased to killing than, say, clock radios.’”

This is a nice book to read, even if it’s just to shake you awake momentarily from your digital sleep.